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SGD North America Presents Multi-Partner Project

Emoi Infini is a box of three eco-designed perfumes.

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By: Jamie Matusow

Editor-in-Chief

SGD and the Mouvement Infini have transcended product and concept to create Emoi Infini, a box of three eco-designed perfumes. SGD joined forces with seven other industrial partners to create this product, which moves away from commonplace environmental claims in favor of an elegant, sensory-oriented message. Elle, Lui, Moi (Her, Him, Me) is a line of three complementary men’s, women’s and children’s perfumes that creates links between materials, individuals, and generations and adds a unique emotional touch to the purely functional—the true meaning of sustainable development, with the aesthetic qualities expected by the fragrance and beauty industries. From the gift box to the bottle, including the fragrances, ingredients and manufacturing, everything was eco-conceived and then eco-designed.


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